Da’wah Communication Strategies for Improving Spiritual Understanding among Muslim Converts in Laubeng Keladeh Village.

Abstract

This study aims to describe and analyze da’wah communication strategies in developing the spiritual understanding of Muslim converts in Laubeng Keladeh Village. The increasing number of converts in this village highlights the importance of da’wah strategies that not only focus on intellectual understanding but also emphasize strengthening faith and internalizing Islamic teachings. This study employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observation, and documentation. The research subjects consisted of Muslim converts and religious figures (da’i) in Laubeng Keladeh Village. The results show that the applied da’wah communication strategies include a personal approach, lectures and group discussions, the utilization of digital media, and continuous mentoring. These strategies are considered effective in facilitating the adaptation process and understanding of Islamic teachings among converts, as well as strengthening the spiritual and social dimensions of their lives. Supporting factors for the success of these strategies include the active involvement of religious leaders, a supportive community environment, and accessible learning media. However, several challenges were identified, such as limited religious literacy, social environmental pressures, and inadequate Islamic educational facilities. This study recommends the development of contextual and systematic da’wah models, along with sustained social support for converts in the process of understanding and practicing Islamic teachings.